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  • Laura James

MEAN GIRL MARKETING IS OUT, POSITIVE POSTING IS IN. HOW CAN YOU USE IT?

Updated: Jan 21



It’s October 3rd. Which usually means a Mean Girls rewatch and wearing pink, duh. 🙄


But the Mean Girls era—full of snark, competition, and ‘you can’t sit with us’ vibes has no place in today’s marketing. It’s so 2000s. We’re in the era of positive posting, and honestly, it’s about time.


Did You Know? A 2021 study by Sprout Social found that 79% of consumers expect brands to be uplifting and inspiring on social media. Being nice is good for business 👋


If you’re still deploying mean girl marketing tactics, consider this your wake-up call.


- Sneaky Subtweets? Passé.

- Mocking Competition? Way outdated.

- Exclusive Cliques? Seriously, who has time for that?


Times have changed, and the clients want authenticity, compassion, and inclusivity. That’s what resonates.


💘 So, what is Positive Posting?


Positive posting is all about uplifting your audience, providing value, and creating community!


- Be Genuine: Authenticity isn’t just a buzzword. It’s the cornerstone of your brand.

- Add Value: Give your knowledge freely.

- Community Over Competition: We’re stronger together.


🏆 Why Positive Posting Wins


If you’re like me, you’re probably thinking, “OK, sounds nice, but will it actually get me clients?” You bet it will.


- Captivating Content: Uplifting, value-driven posts keep followers engaged.

- Loyal Community: Positive vibes attract a loyal tribe, which is gold for word-of-mouth marketing.

- Enhanced Brand Reputation: Make people feel joyful and they’ll refer you endlessly.


Being Positive Doesn’t Mean Being a Pushover.


It means standing up for what’s right and setting boundaries. Empathy and assertiveness are not mutually exclusive. You can be kind and still have a backbone.


Still sceptical? Experiment with positive posting for a month and see how your audience reacts.


Being positive doesn’t just make you a better person, it makes you a better brand. That’s the narrative we should all be striving for.


Ready to close the burn book and say hello to a brighter, kinder, more profitable future? I knew you would be. 💕


As part of my kind girl era, comment AUDIT for my free Brand and Web Audit, and I’ll give you invaluable insights to improve your brand.


READY TO STAND OUT AS AN EXPERT IN YOUR INDUSTRY AND ATTRACT CONSISTENT, HIGHER-PAYING CLIENTS?


At Laura James Graphics, I work with passionate & ambitious business owners worldwide to create detail-driven, strategy-led brand & website design because I believe great brands come from intention, purpose & passion. I help you connect with your dream customers, set them up for success and stand out as an expert in your industry to attract consistent bookings and higher-paying clients.




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Check out my Everything Page at www.laurajamesgraphics.com/everything

 

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