Your offer personality is…
The Understated Authority
(Chill. Respected. The one people wish they had discovered sooner.)
If your offer had a job title, it’d be Chief of Quietly Running the Industry
No flashy marketing, just solid results and a reputation that speaks for itself. Your offer is the best kept secret, until someone finds it and realises they’ve been missing out. You don’t chase attention, you let your results do the talking.
Here's what having an understated authority personality looks like in your brand
When people finally notice your offer, they don’t need convincing. They already trust it.
Your superpower is effortless credibility. Your energy says I don’t need to hard sell this. You’ll see why it works. Potential weak spot: If you’re too subtle, people might not realise how great your offer is. Don’t be afraid to flex a little. You can lean into:
Leverage referrals and word of mouth. People trust other people, and you thrive on recommendation power.
Use case studies to reinforce your expertise. Your work speaks for itself, make sure people see it.
Lean into thought leadership content. A few well placed insights go further than a thousand hard sells.
What's next for the Understated Authority?
If you want a highly desirable offer that builds a brand reputation, this is your official invitation to book your Hook, Line & Sinker Project.
Hook, Line & Sinker is a 1:1 offer development service where we create an offer ``that gets your clients repeatable results, so you don’t need sleazy marketing hacks to sell.