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Bringing you all of the tips, tricks and BTS info you need to build a strategic brand identity and website.

WHAT IS BRAND STRATEGY AND HOW DOES IT HELP?

Okay, so you're thinking, "Yeah, I've heard of 'brand strategy,' but what does it really entail?" Glad you asked. The brand strategy i...

DO NOT DESIGN BASED ON PERSONAL TASTE AND STYLE

There is one big mistake entrepreneurs make with their business…This is THE most important thing to keep in mind. Ready for this? It’s...

MEAN GIRL MARKETING IS OUT, POSITIVE POSTING IS IN. HOW CAN YOU USE IT?

It’s October 3rd. Which usually means a Mean Girls rewatch and wearing pink, duh. 🙄 But the Mean Girls era—full of snark, competition,...

WHY YOUR INSTAGRAM STRATEGY DESPERATELY NEEDS A PLANNER AND ANALYTICS TRACKER

When it comes to running a business on Instagram, randomness is your enemy, and structure is your closest ally. If you're not...

10 BOUNDARIES THAT CLIENTS MAY CROSS, HOW TO ADDRESS THEM AND MAINTAIN PEACE AS A SERVICE PROVIDER

As service providers, we often find ourselves juggling multiple roles, which sometimes include navigating challenging client...

HOW TO MARKET TO MILLENNIALS VS GEN Z: STRATEGIES THAT WORK

Gen Z and Millennials have been the focus of significant marketing attention due to their enormous buying power and influence on trends....

CALLING ANYONE STRUGGLING TO CREATE THEIR OWN BRAND AND WEBSITE

Owning a business is HARD, especially if it's your first one (I can relate!) So I'm here to support you from idea to launch. It's my...

UNDERSTANDING BRAND MESSAGING: PURPOSE, VISION, MISSION AND VALUES

Understand the differences between Purpose, Vision, Mission and Values to craft a strategy for your brand's future and achieve your goals.

5 TIPS FOR BUILDING AN IRRESISTIBLE BRAND AND WEBSITE

5 tips for building an irresistible brand and website. Learn how to stand out in a crowded market using design, strategy and messaging.

INSTAGRAM IS NOT YOUR BUSINESS

Don't rely solely on Instagram for your business success. Learn why and how to diversify your digital presence in our latest blog post.

UTILISING BRAND ARCHETYPES TO REACH YOUR TARGET AUDIENCE

Unlock the power of 12 brand archetypes to create a brand that your audience love and improve your brand's messaging and marketing strategy.

DO I LEGALLY OWN MY BRAND & WEBSITE AFTER WORKING WITH A DESIGNER?

Have you ever wondered whether you legally own your branding once you sign off and pay for your project with a graphic designer? This can...