The Photo Lab™ | Brand Strategy, Design and Wix Web Design
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female photographer at her own brand shoot holding a camera

BUILD YOUR DREAM PHOTOGRAPHY BRAND WITH THE PHOTO LAB 💸

Many business owners, just like you, struggle to effectively craft a brand a photography business that actually attracts their dream clients, often feeling overwhelmed and underqualified.

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The Photo Lab™ simplifies the essentials of brand building, making it accessible and actionable. With expertise in branding tailored to Millennial and Gen Z audiences, the membership offers hands-on guidance in creating compelling brand identities.

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TPL members get access to a roadmap that gives them clarity, and the confidence to stand out. They transition from feeling burnt out to enjoying booked-out months with a brand that resonates deeply with their audience.

TIRED OF COPYING OTHER PHOTOGRAPHERS AND SEEING NO SUCCESS?

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I see you. You've tried spending hours on Canva and ChatGPT trying to Frankenstein a brand on the cheap, but it doesn't inspire you with confidence. There's no need to send awkward DM's, burn money on ads or buy expensive coaching programs that are outdated or ineffective.

 

The Photo Lab™ (TPL) is making brand building easy for photographers, whether you've been in business for years or are just launching your first service.

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Say hello to BOOKED OUT months with my time-tested roadmap, customised coaching, and a community of like-minded creatives that'll keep you inspired. The cherry on top? A set of premium design templates that'll make your dream clients go weak in the knees. Get ready to dominate the industry with ease, my friend.

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Say goodbye to exhaustion and confusion. It's time for a new approach. TPL has just that for you. So what are you waiting for, babe? Join the club, and let's get this party started!

TPL IS MAKING BRAND BUILDING EASY FOR ALL PHOTOGRAPHERS

We'll be diving deep into FIVE key phases:

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🔍 Brand Discovery: Lay the foundation of your brand based on strategy.

🎯 Visual Identity: Create a cohesive and compelling look for your brand.

🖥️ Digital Presence: Establish your brand online and attract your ideal clients.

💸 Monetisation: Turn your brand into a revenue-generating machine.

📈 Scaling: Take your successful brand and grow it even further.

THE ONE THING BETWEEN YOU AND BEING BOOKED OUT IS A CLEAR ROADMAP AND SUPPORT TO GET THERE

female business owner setting up her ring light tripod and phone before recording a video

PHASE 1: BRAND DISCOVERY

By the end of Phase 1, you'll have a rock-solid foundation that informs every decision you make in the future. This isn't just about taking pretty pictures; it's about building a brand that resonates and stands the test of time. 🙌

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😥 Before: Lost in the maze of your brand's identity?

💃🏽 After: Find clarity and direction in your brand's core mission, stepping into the spotlight with confidence.

female business owner planning her branding visual direction

PHASE 2: VISUAL IDENTITY

By the end of Phase 2, you'll have a cohesive and compelling visual identity that looks great and aligns perfectly with your brand strategy.

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😥 Before: Struggling with a brand look that feels all over the place?

💃🏽 After: Unveil a cohesive, captivating visual identity that tells your brand's story with style and substance.

PHASE 3: DIGITAL PRESENCE

By the end of Phase 3, you'll have a robust digital presence that showcases your brand and sets the stage for meaningful interactions and conversions.

 

😥 Before: Feeling invisible in the crowded digital world?

💃🏽 After: Command attention with a standout digital presence, from a website that wows to social media that engages.

female photographer recording membership content
brand owner relaxing after finishing her work day

PHASE 4: MAKING MONEY

By the end of Phase 4, you'll have a monetisation strategy that not only brings in revenue but also maximises the lifetime value of each client.

 

😥 Before: Unsure how to turn your brand into a profitable powerhouse?

💃🏽 After: Unlock the secrets to smart monetization - pricing with purpose and strategies that scale your earnings.

female photographer setting up her studio

PHASE 5: SCALING AND GROWTH

By the end of Phase 5, you'll have a streamlined, efficient business that's poised for growth. Industry data says that businesses who focus on customer experience and automation can scale twice as fast. That's the kind of growth we're aiming for! 🌟

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😥 Before: Overwhelmed by the never-ending to-do list in your business?

💃🏽 After: Master the art of scaling smartly - delegate, automate, and elevate your brand to new heights.

IMPLEMENT TPL'S PROVEN BRAND BUILDING TIPS AND YOU'LL GET:

✅  A brand identity that screams professionalism and reflects YOU!

✅  Messaging that'll make your competitors envious and your clients obsessed

✅  Skyrocketing engagement on your social platforms and website

✅  Conversion rates that will make your bank account smile

✅  A renewed sense of confidence in your brand leading to endless growth and opportunities for your business

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Ready to make booked-out months the new norm for your business? Join TPL and take the first step towards a brand that's not just seen, but UNFORGETTABLE.

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inbox full of new enquiry emails
female photographer at her brand studio planning content

I SEE YOU, STRESSING ABOUT INCONSISTENT BOOKINGS & LOW TRAFFIC

You're hustling nonstop, putting in endless hours to make your business dreams a reality. But let's be real, your brand and website aren't quite where you want them to be.

 

Your traffic is as low as your patience for slow Wi-Fi, your engagement is dryer than the Sahara, and it's just you and the crickets in your inbox. But don't throw in the towel just yet, TPL has got your back!

 

I'll show you how to create a killer brand that perfectly captures your biz vibe so you can develop a standout brand and website that are gorgeous and high-functioning. Who could say no to more traffic, engagement, and sales on autopilot! 💰

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With TPL, you have access to a full brand building course as well as top-notch resources and tools that the pros use every day to create a cohesive and professional online presence. Say goodbye to frustration, and hello to a thriving brand that'll have everyone swooning!

SAY BYE TO BORING AND HELLO TO AN OBSESS-WORTHY, SCROLL-STOPPING BRAND THAT WILL TURN HEADS AND ATTRACT HIGH-PAYING CLIENTS

You'll join a dynamic community of like-minded service providers, all united by the common goal of standing out in a crowded market. Led by Laura, a brand strategist dedicated to helping you shine.

 

The Photo Lab™ membership is designed to help you discover what makes you truly magnetic to your audience. With exclusive access to expert guidance, valuable resources, and actionable strategies, you'll be empowered to create a unique brand identity and website that perfectly reflects your style and captures the attention of your ideal clients.

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As a member of TPL, you'll have exclusive access to our comprehensive branding and web design mastermind, expert guidance and feedback, customisable templates, a supportive community of like-minded photographers and industry experts, and ongoing resources to help you create a standout brand identity and website that attracts and converts your ideal clients.

IT'S TIME TO MAKE BRANDING EASY

"SHE PROMISES BURNT OUT TO BOOKED OUT BUT WOW, SHE ACTUALLY MEANS IT."

- Sam

female business owner relaxing with a cup of hot chocolate

SIT BACK AND IMAGINE THIS

You just popped on your headphones in your favourite cafe and cranked up your favourite playlist to get yourself in the mood. One album and cosy hot drink later, you're almost done crafting your brand.

 

You know the brand works perfectly for your ideal client's buying style. You've catered to their questions, and matcha not only spiced up your drink but also spiced up your brand. It's professional, cohesive, and visually stunning.

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Fast forward to the next day when you hit share on a new service offer that looks so good and reads so well, you seriously consider buying it yourself, because how could you not?! Duh! 🤑

 

Before you head out to get lunch, the first buzzzz and cha-ching sounds make you perk up? Was that a new booking notification? You bet it was. Get used to it, babe, because this is about to be your new reality. Time to get your Five Guys and extra fries to celebrate all the abundance coming your way soon.

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All of this and more is possible with The Photo Lab™. Time to use a proven brand roadmap, CASH IN on the incredible offer(s) you created and skyrocket your bookings and income - on autopilot! 💸

female photographer responding to enquiries on her phone while in her studio

HOW MANY ENQUIRIES DO YOU MISS OUT ON DAILY BECAUSE YOU DON'T HAVE A STRONG STRATEGY?

If you've made it through everything I've written so far, you know your business needs an update. Clients are looking for someone like you right now, and they're searching the internet, credit card in hand (or at least stored in their phones).

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The question is: are you putting yourself and your offers out there in a way that makes it easy for people to say "heck yes" to booking you? Are you answering their questions and giving them the confidence to buy from you? Or are you accidentally deterring even the most confident buyer with a clunky strategy that creates more questions than it answers?

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Inside The Photo Lab™, I will show you how to create a brand strategy that turns all the maybe's into "YES! Here's my money". Whether you're running ads or selling organically, your new clarity will help you sign more clients and make more money without you working any harder or getting on another unpaid sales call (unless you want to).

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Are you ready to get so many booking notifications that people will be asking you why your phone doesn't stop vibrating - ever?

"TPL HAS GIVEN ME SO MUCH CONFIDENCE. IT'S MY BUSINESS LIFELINE."

- Sarah

NEVER FEEL EMBARRASSED ABOUT HANDING OUT YOUR WEBSITE ADDRESS OR BUSINESS CARD AGAIN.

Say goodbye to…

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❌  Uninspired cookie-cutter designs

❌  Playing small and hiding your potential

❌  Feeling invisible in a sea of competition

❌  Guesswork and endless trial and error

❌  Frustration with your brand and feeling stuck

❌  Overwhelm of going it alone

❌  Fear of judgement or rejection

❌  Struggling to create a professional look and feel

❌  Settling for mediocre branding and websites

Instead, you'll…

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✅  Never feel embarrassed giving your web link to dream clients

✅  Own a brand led by personality that stands out in a crowd

✅  Convey your value and attract clients that are READY to book

✅  Unlock your full potential with the help of a brand strategist

✅  Show up boldly with a site that shows your unique identity

✅  Convert your leads into loyal customers on AUTO-PILOT

✅  Confidently create a stunning brand that makes a BIG impact

✅  Own your superpower and confidently share your message

✅  See skyrocketing engagement on your socials and website

✨ Expert Led: By a brand strategist with a proven track record.

✨ Actionable: No fluff! Get actionable steps and worksheets.

✨ Community: Access to a community of like-minded owners.

✨ Immediate Access: Start straight away, no drip feeding.

✨ Personalised Feedback: Get 1:1 critique on your progress.

HOW IS TPL DIFFERENT?

female photographer at her own brand studio
female business owner getting ready for a client meeting
female business owner choosing colours for her brand using colour swatches

A NO RISK GUARANTEE YOU CAN'T RESIST

I believe so much in The Photo Lab™ framework that if you aren't satisfied after 14 days of joining, I'll refund you, no questions asked.

"STOP CONSIDERING IT AND JOIN ASAP. THE NETWORK YOU GET IS UNBEATABLE."

- Leoni

I'M LAURA JAMES, THE QUEEN OF STANDOUT BRANDS AND THE BRAINS BEHIND THE TPL COMMUNITY.

Who is she, and why should I trust her?

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female business owner in front of a blue sky
laura james

FOUNDER, DAUGHTER, PHOTOGRAPHY STUDENT, CERTIFIED SUMMER GAL, STRATEGIST, LEAD DESIGNER, BIG SISTER, MINIMALISM ENTHUSIAST, SMALL BRAND LOVER, SERIAL FREEBIE DOWNLOADER, MEDITERRANEAN BEBE. 

 

I've spent years perfecting my craft and building a thriving business, and now it's time to share my secrets with you. I'm not just a graphic designer - I'm a creative powerhouse who's not afraid to take risks and push boundaries. My work is bold, impactful, and timeless, yet always on-trend. I've worked with clients worldwide, helping them elevate their brands and fill their calendars with highly engaged bookings. I believe that every business deserves branding that tells its story thoughtfully & beautifully.

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But don't just take my word for it. My work speaks for itself - just take a look at my portfolio, and you'll see what I mean. And if you're still not convinced, just ask my loyal tribe of clients and students. They'll tell you that I'm not just a designer - I'm a mentor, a confidant, and a friend.

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Now, I'm inviting you to join my inner circle and become part of the community that's changing the game for photographers worldwide. With my time-tested blueprint, customised coaching, and premium templates, you'll have everything you need to create a standout brand that resonates with dream clients and sets you apart from the competition. So what are you waiting for? Join the club, and let's make magic together.

"I LOVE THE 1:1 ACCESS TO LAURA. I'M FINALLY PRICING WITH CONFIDENCE."

- Briony

THE ANSWERS TO YOUR BURNING QUESTIONS

brand owner relaxing after finishing her work day
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