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female business owner at photo shoot with brand direction paperwork laid on the floor

SIMPLIFYING STRATEGY WITH PROFIT FROM YOUR PASSION 💸

Many business owners, just like you, struggle to understand and effectively craft a brand strategy, often feeling overwhelmed and underqualified.

Profit From Your Passion simplifies brand strategy, making it accessible and actionable. With expertise in branding tailored to Millennial and Gen Z audiences, the membership offers hands-on guidance in creating compelling brand identities.

PFYP members get access to a roadmap that gives them clarity, and the confidence to stand out. They transition from feeling burnt out to enjoying booked-out months with a brand that resonates deeply with their audience.

TIRED OF COPYING OTHER BRAND OWNER'S STRATEGIES AND SEEING NO SUCCESS?

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I see you. You've tried spending hours on Google or ChatGPT trying to Frankenstein a strategy on the cheap, but it doesn't inspire you with confidence. There's no need to send awkward DM's, burn money on ads or buy expensive coaching programs that are outdated or ineffective.

 

Profit From Your Passion (PFYP) is making brand strategy accessible for all business owners, whether you've been in business for years or are just launching your first service.

Say goodbye to burnout and hello to BOOKED OUT months with my time-tested blueprint, customised coaching, and a community of like-minded creatives that'll keep you inspired. The cherry on top? A set of premium design templates that'll make your dream clients go weak in the knees. Get ready to dominate the industry with ease, my friend.

Profit From Your Passion is here to help you slay the competition with proven strategies to make you stand out in even the most overcrowded market.

PFYP IS MAKING BRAND STRATEGY ACCESSIBLE FOR ALL BUSINESS OWNERS

🌟 Brand Essentials - The fundamentals you can't afford to ignore.

🎯 Target Audience - Know them like the back of your hand.

🛣️ Sales Funnel & Customer Journey - Your roadmap to customer bliss.

🔍 Competitor Analysis - Because keeping your friends close and your enemies closer isn't just for mob movies.

🧲 Brand Archetypes - Your brand's magnetic personality.

📈 Levels of Awareness - Because your customers aren't one-size-fits-all.

💬 Brand Messaging & Tagline - Say it like you mean it.

🏷️ Brand Naming - More than just a label, it's your brand's first impression.

OK, SO YOU'RE THINKING, "YEAH, I'VE HEARD OF BRAND STRATEGY BUT WHAT DOES IT REALLY ENTAIL?" GLAD YOU ASKED! WE DEEP DIVE INTO THESE ELEMENTS:

female business owner planning her branding with green colour swatches

MODULE 1: BRAND ESSENTIALS

From Branding Basics to Mastery - Uncover the vital fundamentals that form the backbone of your unforgettable brand identity. This module lays the groundwork for your entire brand strategy, ensuring you don't overlook the essentials that set the stage for success.

😥 Before: You're navigating the branding world without a clear map.
💃🏽 After: Gain a rock-solid grasp of essential branding fundamentals – the unmissable keystones for every successful brand.

female business owner drinking tea while planning her brand

MODULE 2: TARGET AUDIENCE

From Guesswork to Precision - Decode the intricate details of your ideal audience for laser-focused marketing. Understanding your audience is crucial; this module helps tailor your brand's voice to speak directly to the hearts of your ideal clients.

 

😥 Before: Your marketing feels like a shot in the dark.
💃🏽 After: Master the art of understanding your audience, knowing them as intimately as a lifelong friend.

female business owner with her feet up

MODULE 3: SALES FUNNEL

From Confusion to Clarity - Design a customer journey that turns prospects into loyal fans. A clear customer journey is integral to guiding your audience smoothly from discovery to purchase, enhancing customer experience and conversion rates.

 

😥 Before: Your customer's journey feels more like guesswork than strategy.

💃🏽 After: Create a clear, effective roadmap that guides your customers from first glance to loyal patron.

brand photoshoot studio with a chair and books

MODULE 4: COMPETITOR ANALYSIS

From Observers to Innovators - Leverage competitive insights to carve out your unique niche in the market. By understanding your competition, you can differentiate your brand and offer unparalleled value that sets you apart.

 

😥 Before: Your competitors are mysterious, almost untouchable entities.

💃🏽 After: Uncover the secrets of your competitors, turning insights into your strategic advantage.

female business owner drinking team in her office

MODULE 5: BRAND ARCHETYPES

From Undefined to Unmistakable - Discover your brand's personality for a deeper connection with your audience. A well-defined brand archetype makes your brand relatable and memorable, fostering a strong emotional connection with your customers.

😥 Before: Your brand's personality is as vague and lacks connection.

💃🏽 After: Discover and embrace your brand’s unique archetype, infusing your messaging with irresistible charm and character.

female business owner carrying flowers

MODULE 6: LEVELS OF AWARENESS

From One-size-fits-all to Tailored Messaging - Master the art of speaking to diverse audience awareness levels for maximum impact. Understanding the varying levels of audience awareness allows for more effective communication and resonant messaging.

😥 Before: You’re unsure how aware your customers are of their needs and your brand.

💃🏽 After: Tailor your approach to different audience awareness levels, ensuring your message always hits home.

female business owner planning her brand

MODULE 7: BRAND MESSAGING

From Generic to Iconic - Craft compelling messages and taglines that capture the essence of your brand." Powerful messaging and memorable taglines are essential for brand recall and establishing a strong market presence.

😥 Before: Your brand's voice is a whisper lost in the noise.
💃🏽 After: Craft powerful, memorable messaging and taglines that echo in the minds of your audience.

brand photo shoot studio

MODULE 8: BRAND NAMING

From Naming to Claiming - Choose a brand name that resonates and remains memorable. Your brand's name is often the first touchpoint for customers; making it impactful and relevant is crucial for lasting first impressions.

😥 Before: Finding the perfect name for your brand feels like an impossible puzzle.

💃🏽 After: Unlock the secrets to a name that’s not just a label, but a powerful first impression and an enduring legacy.

IMPLEMENT PFYP'S PROVEN BRAND BUILDING STRATEGIES AND YOU'LL GET:

✅  A brand identity that screams professionalism and reflects YOU!

✅  Messaging that'll make your competitors envious and your clients obsessed

✅  Skyrocketing engagement on your social platforms and website

✅  Conversion rates that will make your bank account smile

✅  A renewed sense of confidence in your brand leading to endless growth and opportunities for your business

Are you ready to start crushing your business goals with PFYP?

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inbox full of new enquiry emails
female business owner feeling overwhelmed with crafting her brand

I SEE YOU, STRESSING ABOUT INCONSISTENT BOOKINGS & LOW TRAFFIC

You're hustling nonstop, putting in endless hours to make your business dreams a reality. But let's be real, your brand and website aren't quite where you want them to be.

 

Your traffic is as low as your patience for slow Wi-Fi, your engagement is dryer than the Sahara, and it's just you and the crickets in your inbox. But don't throw in the towel just yet, PFYP has got your back!

 

I'll show you how to create a killer brand strategy that perfectly captures your biz vibe so you can develop a standout brand and website that are gorgeous and high-functioning. Who could say no to more traffic, engagement, and sales on autopilot! 💰

With PFYP, you have access to a full brand strategy course as well as top-notch resources and tools that the pros use every day to create a cohesive and professional online presence. Say goodbye to frustration, and hello to a thriving brand that'll have everyone swooning!

IT'S TIME TO MAKE STRATEGY SIMPLE!

"SHE PROMISES BURNT OUT TO BOOKED OUT BUT WOW, SHE ACTUALLY MEANS IT."

- Sam

female business owner relaxing with a cup of hot chocolate

SIT BACK AND IMAGINE THIS

You just popped on your headphones in your favourite cafe and cranked up your favourite playlist to get yourself in the mood. One album and cosy hot drink later, you're almost done crafting your strategy.

 

You know the strategy works perfectly for your ideal client's buying style. You've catered to their questions, and matcha not only spiced up your drink but also spiced up your strategy. It's professional, cohesive, and visually stunning.

Fast forward to the next day when you hit share on a new service offer that looks so good and reads so well, you seriously consider buying it yourself, because how could you not?! Duh! 🤑

 

Before you head out to get lunch, the first buzzzz and cha-ching sounds make you perk up? Was that a new booking notification? You bet it was. Get used to it, babe, because this is about to be your new reality. Time to get your Five Guys and extra fries to celebrate all the abundance coming your way soon.

All of this and more is possible with Profit From Your Passion. Time to use a proven brand strategy structure, CASH IN on the incredible offer(s) you created and skyrocket your bookings and income - on autopilot! 💸

NEVER FEEL EMBARRASSED ABOUT HANDING OUT YOUR WEBSITE ADDRESS OR BUSINESS CARD AGAIN.

Say goodbye to…

🍪  Uninspired cookie-cutter designs

🙈  Playing small and hiding your potential

👻  Feeling invisible in a sea of competition

🔄  Guesswork and endless trial and error

🤔  Frustration with your brand and feeling stuck

🤯  Overwhelm of going it alone

😨  Fear of judgement or rejection

💼  Struggling to create a professional look and feel

💩  Settling for mediocre branding and websites

💸  Losing customers due to a lack of value

Instead, you'll…

🔗  Never feel embarrassed handing your web link to dream clients

🌟  Have a brand that oozes personality and stands out in the crowd

🔥  Convey your value and attract warm leads who are READY to work with you

🤝  Unlock your full potential with the support of our expert team

💃  Show up boldly with a website that represents your unique identity and style

🚀  Convert your high-quality warm leads into loyal customers on AUTO-PILOT

💪  Feel empowered and confident, knowing exactly how to create a stunning brand and website that converts and makes a BIG impact

🎤  Own your superpower and confidently share your message with the world

💰  Witness skyrocketing engagement on your socials and website

SAY BYE TO BORING AND HELLO TO AN OBSESS-WORTHY, SCROLL-STOPPING BRAND THAT WILL TURN HEADS AND ATTRACT HIGH-PAYING CLIENTS

You'll join a dynamic community of like-minded service providers, all united by the common goal of standing out in a crowded market. Led by Laura, a brand strategist dedicated to helping you shine.

 

The Profit From Your Passion membership is designed to help you discover what makes you truly magnetic to your audience. With exclusive access to expert guidance, valuable resources, and actionable strategies, you'll be empowered to create a unique brand identity and website that perfectly reflects your style and captures the attention of your ideal clients.

As a member of PFYP, you'll have exclusive access to our comprehensive branding and web design mastermind, expert guidance and feedback, customisable templates, a supportive community of like-minded photographers and industry experts, and ongoing resources to help you create a standout brand identity and website that attracts and converts your ideal clients.

The Profit From Your Passion course teams up with a mini monthly membership which offers a a regular drop of business growth resources and access to a supportive community of like-minded service providers and industry experts in our Geneva group chat. It's a membership exclusive to PFYP members to give you support and cheerleading while you build your brand with ease and confidence. 

HOW IS PFYP DIFFERENT?

female business owner on her sofa taking time to relax
female brand owner choosing her brand colours using colour swatches
female photographer at her brand studio planning content

A NO RISK GUARANTEE YOU CAN'T RESIST

I believe so much in The Profit From Your Passion framework that if you aren't satisfied after 24 hours of joining, I'll refund you, no questions asked.

"STOP CONSIDERING IT AND JOIN ASAP. THE NETWORK YOU GET IS UNBEATABLE."

- Leoni

I'M LAURA JAMES, THE QUEEN OF STANDOUT BRANDS AND THE BRAINS BEHIND THE PFYP COMMUNITY.

Who is she, and why should I trust her?

laura james looking at the camera
female business owner in front of a blue sky
laura james looking at the camera

FOUNDER, DAUGHTER, PHOTOGRAPHY STUDENT, CERTIFIED SUMMER GAL, STRATEGIST, LEAD DESIGNER, BIG SISTER, MINIMALISM ENTHUSIAST, SMALL BRAND LOVER, SERIAL FREEBIE DOWNLOADER, MEDITERRANEAN BEBE. 

 

I've spent years perfecting my craft and building a thriving business, and now it's time to share my secrets with you. I'm not just a graphic designer - I'm a creative powerhouse who's not afraid to take risks and push boundaries. My work is bold, impactful, and timeless, yet always on-trend. I've worked with clients worldwide, helping them elevate their brands and fill their calendars with highly engaged bookings. I believe that every business deserves branding that tells its story thoughtfully & beautifully.

But don't just take my word for it. My work speaks for itself - just take a look at my portfolio, and you'll see what I mean. And if you're still not convinced, just ask my loyal tribe of clients and students. They'll tell you that I'm not just a designer - I'm a mentor, a confidant, and a friend.

Now, I'm inviting you to join my inner circle and become part of the community that's changing the game for photographers worldwide. With my time-tested blueprint, customised coaching, and premium templates, you'll have everything you need to create a standout brand that resonates with dream clients and sets you apart from the competition. So what are you waiting for? Join the club, and let's make magic together.

"I LOVE THE 1:1 ACCESS TO LAURA. I'M FINALLY PRICING WITH CONFIDENCE."

- Briony

THE ANSWERS TO YOUR BURNING QUESTIONS

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  • WHAT IS IT?
    Embark on your entrepreneurial journey with the seasoned support of our 1:1 Coaching Calls service. Aimed at business owners who prefer a self-driven approach yet value external support, this service provides personalised guidance from a seasoned business owner who understands your pain points and can help you navigate the roadblocks. These coaching calls are an open space to ask questions, seek advice, or simply have a constructive conversation about the highs and lows of entrepreneurship. Our objective is to ensure you don't have to walk the path alone. Come prepared with a list of questions and concerns, as we intend to address as much as we can during your call time, ensuring that every minute is geared towards maximising the value you receive from our session. Watch as your business blossoms and thrives, fuelled by the insights and guidance gleaned from these focused coaching calls.
  • WHO IS THIS FOR?
    1:1 Coaching Calls are for the self-driven, the independent spirits. These are the entrepreneurs who are not afraid to tread their own path but understand the value of seasoned guidance. They are the curious minds, eager to learn, adapt, and overcome the challenges on their entrepreneurial journey. They believe in asking questions, seeking advice, and making the most of expert support to drive their business growth.
  • TIMELINE
    One Hour Per Call
  • YOUR INVESTMENT
    £100 per hour
  • DELIVERABLES
    ESSENTIALS • Direct Access To Laura - Owner & Creative Director • Dedicated Client Portal 1:1 COACHING CALL • 60 minute Video Call • Topic or Questions Of Your Choice • Actionable Items & Next Steps • Guidance & Tips • Anything You Want/Need!

"PFYP HAS GIVEN ME SO MUCH CONFIDENCE. IT'S MY BUSINESS LIFELINE."

- Sarah

female business owner after putting her laptop down and relaxing on the sofa

HOW MANY ENQUIRIES DO YOU MISS OUT ON DAILY BECAUSE YOU DON'T HAVE A STRONG STRATEGY?

If you've made it through everything I've written so far, you know your business needs an update. Clients are looking for someone like you right now, and they're searching the internet, credit card in hand (or at least stored in their phones).

The question is: are you putting yourself and your offers out there in a way that makes it easy for people to say "heck yes" to booking you? Are you answering their questions and giving them the confidence to buy from you? Or are you accidentally deterring even the most confident buyer with a clunky strategy that creates more questions than it answers?

Inside Profit From Your Passion, I will show you how to create a brand strategy that turns all the maybe's into "YES! Here's my money". Whether you're running ads or selling organically, your new clarity will help you sign more clients and make more money without you working any harder or getting on another unpaid sales call (unless you want to).

Are you ready to get so many booking notifications that people will be asking you why your phone doesn't stop vibrating - ever?

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