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WHAT IS BRAND STRATEGY AND HOW DOES IT HELP?


female business owner reading her brand strategy book

Okay, so you're thinking, "Yeah, I've heard of 'brand strategy,' but what does it really entail?" Glad you asked. The brand strategy i complete with my clients and students is made up of these elements:


Brand Essentials - The fundamentals you can't afford to ignore.

Target Audience - Know them like the back of your hand.

Sales Funnel & Customer Journey Map - Your roadmap to customer bliss.

Competitor Analysis - Because keeping your friends close and your enemies closer isn't just for mob movies.

Brand Archetypes - Your brand's magnetic personality.

Levels of Awareness - Because your customers aren't just one-size-fits-all.

Brand Messaging & Tagline - Say it like you mean it.

Brand Naming - More than just a label, it's your brand's first impression.


WHAT IS BRAND STRATEGY? HOW DOES IT HELP?


Let's get one thing straight: Brand Strategy isn't about adding a fancy logo and a pop of colour to your Instagram feed. It's much more than that. It's your action-packed game plan that focuses on understanding your target audience like the back of your hand and carving out your unique space in your industry. Shockingly, consistent brand presentation can ramp up revenue by up to 23%. Yeah, you read that right.


So, what goes into it? We're talking tone, voice, positioning, visual language, and more. Think of it as your brand's treasure map, guiding you through uncharted territories and helping you hit the jackpot: a thriving business with raving fans who not only buy from you but also become your brand's cheerleaders.

You might be thinking, "Alright, sounds great, but what's in it for me?" Brilliant question!


Get Loyal Fans, Not Just Followers: Your compelling brand strategy will help you find those dreamy clients who will not only devour your content but spread the word like wildfire.


Find Your Brand Voice: Who are you? No, I'm not having an existential crisis. I'm asking about your brand. Understanding your true identity lets you stand out in a world full of cookie-cutter brands. Your unique personality is your secret weapon. Imagine finally articulating your brand's essence so clearly that your ideal clients can spot you from a mile away. Yep, that's the power of finding your brand voice.


Be In Control of Your Brand Future: This strategy isn't a one-off. It's a living, breathing beast that evolves with you, shaping not only our time together but every business decision you make from here on out.


Connect With Your Audience: The key to brand love is understanding your audience as if they're your closest mates. Know what makes them tick, and you can create content that hits home. This isn't just about vanity metrics; it's about building a community of fiercely loyal followers who 'get' your brand and can't wait for your next update. So, are you ready to take your content from 'meh' to 'must-read'?


Say Goodbye to Business Confusion: Understand your business inside out, making it a breeze to make decisions around marketing, communications, and branding that are not just consistent but downright irresistible.


Be a Leader, Not a Follower in Your Industry: Having a killer product or service isn't enough anymore. We're in 2024 now, come on! You need to differentiate yourself in an overcrowded market. And how do you do that? By crafting a brand strategy and a unique point of view that positions you as a leader in your field, not just another face in the crowd. Trust me, being seen as an authority is a game-changer.


YOUR BRAND AND BRAND IDENTITY ARE NOT THE SAME THING. LET'S DEFINE THEM.


BRAND = What others say and feel about your business or personal brand. Jeff Bezos once said 'your brand is what other people say about you when you're not in the room."


The Subtle Distinctions


Brand Identity: Think visuals—colours, typography, and all the pretty stuff.

Brand: This is the soul of your business, your reputation. Or, as Jeff Bezos puts it, "Your brand is what other people say about you when you're not in the room."


READY TO STAND OUT AS AN EXPERT IN YOUR INDUSTRY AND ATTRACT CONSISTENT, HIGHER-PAYING CLIENTS?


At Laura James Graphics, I work with passionate & ambitious business owners worldwide to create detail-driven, strategy-led brand & website design because I believe great brands come from intention, purpose & passion. I help you connect with your dream customers, set them up for success and stand out as an expert in your industry to attract consistent bookings and higher-paying clients.



everything page feature which says: every freebie, every product, every service, everything

I really hate digging around for the link I need. You too? Then you'll love this super Type A Everything Page where you can find an up-to-date list of every free or paid thing I offer in my business. So If you’re looking for a free resource, want to join one of my memberships or want to take a peek at the services I offer, you’re in exactly the right place.

 

Check out my Everything Page at www.laurajamesgraphics.com/everything

 

🪩 Explore Services: You know that icon in your niche who's unquestionably booked out, months in advance? Here's what they didn't tell you: their business is made up of feelings. Because great design tells a story which makes people FEEL and those feelings bring in sales. Smart, strategic design makes you sought out and sold out for being you - unapologetically you. So when you're tired of stressing over your business, let me take it from here. I'm here to make your brand do the work, so you can do more of what you love. laurajamesgraphics.com/services

 

🧲 Book a Brand Audit: Reclaim pride in your business and turn it into a magnet for success with a strategic, done-for-you Brand and Website Audit. laurajamesgraphics.com/dfyaudit

 

🛒 Design Shop: Get guides, templates and resources made with YOU in mind. laurajamesgraphics.com/shop

 

📞 Book a Call: Book a free call with me to start crafting your uniquely memorable brand today. laurajamesgraphics.com/enquire

 

🐙 Join me on socials: @laurajamesgraphics on all platforms


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