Gentle reminder today that Instagram ISN’T your business.
As a small biz owner, your goal should NOT be to build ‘followers’ or hit some made-up number in your head. The impact and income you are deserving of do NOT come rolling in at 10k followers.
Instead? Your goal should be to get your social media seen by your ideal customer, create content that serves them while helping them know, like and trust you and then get them OFF your platform and into other areas of your biz like your website or sales page!
Focusing on your number of followers keeps you from focusing on what is REALLY important: using social media as one of many tools available to your biz.
And when you remember that, growing that “number” doesn’t seem so important anymore. Being seen by the RIGHT, having a powerful message to show them that you are the one for them and serving those people to the best of your ability does.
It’s a game-changer.
SO WHAT IS IT GOOD FOR?
Social media is a great way for businesses to reach customers and promote their brands. With the right techniques and strategies, you can get your message across to your target audience more effectively and efficiently.
KNOW YOUR TARGET AUDIENCE
Start by identifying your target audience and the platforms they are active on. This will help you determine which social media platforms you should use to reach out to your customers. You should also tailor your content to fit the interests of your target audience. This will help you capture their attention and get your message across more effectively.
ENGAGE WITH YOUR TARGET AUDIENCE
Actually engaging with your target audience is important in getting your message across. Responding to comments, liking posts, and sharing content can help build relationships with your customers and show them that you value their opinions. To keep your audience engaged, it is also important to be consistent with your engagement.
By ignoring the numbers and focusing on your audience, you can bring joy back to socials and engage meaningfully without frustration and burnout.
READY TO STAND OUT AS AN EXPERT IN YOUR INDUSTRY AND ATTRACT CONSISTENT, HIGHER-PAYING CLIENTS?
At Laura James Graphics, I work with passionate & ambitious business owners worldwide to create detail-driven, strategy-led brand & website design because I believe great brands come from intention, purpose & passion. I help you connect with your dream customers, set them up for success and stand out as an expert in your industry to attract consistent bookings and higher-paying clients.
Want more direct access to moi (Laura 🙋🏽♀️)? Use the following links:
📸 Join The Photo Lab: Join the industry’s leading membership for Photographers looking to build a standout brand and website. Get coaching, on-demand training, tools, templates & 24h support for £7/month laurajamesgraphics.com/thephotolab
🖥️ Creative Corner: Facebook group space and resource hub for Photographers, Creatives and Service Providers. Connect with like-minded business owners who can celebrate your wins, answer your questions and exchange services. facebook.com/groups/creativecornerforserviceproviders
🛒 Design Shop: Get freebies and paid guides, templates and resources made with YOU in mind. laurajamesgraphics.com/shop
🪩 Explore Services: No matter where you are in your business, I have a package to suit you. Let me help you transform your business into the success you’ve always dreamed of. laurajamesgraphics.com/packages
📞 Book a Call: Book a free call with me to start crafting your uniquely memorable brand today. laurajamesgraphics.com/enquire
🧲 Book a Brand Audit: Reclaim pride in your business and turn it into a magnet for success with a strategic, done-for-you Brand and Website Audit. laurajamesgraphics.com/dfyaudit
💌 Join the Inner Circle Email List: Be the first to know! Get backstage access to exclusive deals, hot off-the-press updates and new product drops. laurajamesgraphics.com/viplist
🐙 Join me on socials: @laurajamesgraphics on all platforms.
Instagram: www.instagram.com/laurajamesgraphics
Pinterest: pinterest.co.uk/laurajamesgraphics
Facebook: facebook.com/laurajamesgraphics
SAY GOODBYE TO MEDIOCRE RESULTS AND HELLO TO EFFORTLESS, EXPLOSIVE GROWTH WITH THE PHOTO LAB
You've been hustlin' nonstop, putting in endless hours to make your business dreams a reality. But let's be real; your brand and website aren't quite where you want them to be. Your traffic is about as low as your patience for slow Wi-Fi, your engagement is dryer than the Sahara, and it's just you and the crickets in your inbox. 🙄 But don't throw in the towel just yet! The Photo Lab has got your back!
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