ALTER EGO
BUSINESS TYPE
Bold Colour Hair Stylists
PROJECT SCOPE
Brand New Look
BACKGROUND
Alter Ego is a team of hair stylists and colour experts who empower women to go bold with their hair colour. Their colours span the rainbow.
Alter Ego needed a brand identity to help them stand out in an overcrowded and competitive hair styling industry. They empower women to go bold with their hair colour and wanted to emphasise their unique approach to confidence building.
BUSINESS TYPE
Brand Values: Alter Ego is built on a set of core brand values that make them unique in the world of hair styling:
Empowerment: They empower women to express their individuality and go bolder than bold with their hair color choices.
Creativity: Alter Ego is all about pushing the boundaries of traditional hair styling, offering a spectrum of vibrant and daring colours.
Quality: They believe in delivering hair dye products of the highest quality, ensuring their clients' hair looks stunning and healthy.
Authenticity: Alter Ego is real, honest, and true to their clients, encouraging them to be authentic in their style choices.
Brand Personality: Alter Ego's brand personality embodies:
Individuality: Their hair colours are a canvas for personal expression, promoting individuality and uniqueness.
Creativity: Alter Ego encourages clients to unleash their creative side, offering a world of colour possibilities.
Confidence: Their products instill confidence, making clients feel like the boldest version of themselves.
Brand Messaging: Alter Ego's messaging centers around their unique selling proposition:
Be Bold, Be You: Alter Ego empowers women to express their true selves through daring hair colour choices.
Quality Matters: They prioritise high-quality hair dyes that provide brilliant, long-lasting results.
Authentic Beauty: Alter Ego celebrates authentic beauty, reminding women that confidence comes from being true to oneself.
Colour Palette: Alter Ego's colour palette is strikingly bold and edgy:
Black and White: The choice of black and white reflects their edgy vibe, adding a sleek and sophisticated touch.
Typography Focus: By keeping the main colours neutral, they allow their bold typography and vibrant hair colours to take centre stage in their branding.
