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BOUTIQUE ROW

BUSINESS TYPE

Collective For Women In Business

PROJECT SCOPE

Brand New Look

BACKGROUND

BUSINESS TYPE

Brand Values: Boutique Row is built upon a set of core brand values that distinguish them in the world of women in business:


  • Community: They believe in the power of women coming together to support and uplift each other in the business world.

  • Empowerment: Boutique Row empowers women to pursue their entrepreneurial dreams and find success on their terms.

  • Inclusivity: They prioritize creating a welcoming and inclusive space for women from all backgrounds to connect and thrive.

  • Creativity: Boutique Row encourages creativity and innovation, nurturing the entrepreneurial spirit in all women.


Brand Personality: Boutique Row's brand personality is a harmonious blend of:


  • Boldness: Their modern font exudes boldness, making a statement in the world of women in business.

  • Softness: The soft script font adds a touch of softness and warmth, inviting women to join a supportive community.

  • Invitation: Boutique Row is all about welcoming women into a space where they can learn, grow, and succeed together.


Brand Messaging: Boutique Row's messaging revolves around their unique mission:


  • Empowering Women in Business: They are dedicated to empowering women to pursue their dreams and build successful businesses.

  • Community-Driven: Boutique Row fosters a sense of community and belonging, where women can connect and thrive.

  • Innovation and Creativity: They encourage women to embrace their creativity and think outside the box in their business ventures.


Colour Palette: Boutique Row's colour palette reflects their brand values and personality:


  • Rose Taupe: This warm, earthy tone symbolises the nurturing and supportive nature of the community.

  • Champagne Pink: Soft and elegant, champagne pink adds a touch of sophistication and femininity.

  • New York Pink: A vibrant and energetic shade that represents the dynamic and innovative spirit of women in business.

  • Copper Red: As an accent colour, copper red adds depth and contrast, representing the diversity of ideas and backgrounds within the community.

  • Cadet Blue: Another accent colour, cadet blue offers a calm and balanced contrast, reflecting the professionalism and knowledge-sharing within Boutique Row.

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