CROSS COLLECTIVE NUTRITION

BUSINESS TYPE

1:1 Nutrition Coach

PROJECT SCOPE

Brand New Look and Signature Site

BACKGROUND

Cross Collective Nutrition (CCN) is a 1:1 nutrition coaching business based in Australia that combines evidence-based health science with a high-quality coaching experience.

CCN needed help to establish a strong brand identity that would differentiate them in the crowded nutrition coaching market. They wanted to emphasise their science-led approach to nutrition coaching and educate their clients on the benefits of a healthy lifestyle.

BUSINESS TYPE

Brand Values: Cross Collective Nutrition upholds a set of core brand values that sets them apart in the field of nutrition coaching:

Evidence-Based: They believe in the power of science-backed nutrition, ensuring that every piece of advice is rooted in solid research.
Empowerment: They empower individuals to take control of their health and make informed choices.
Holistic Approach: Their approach extends beyond diet plans, embracing the full spectrum of wellness to create a balanced, healthy lifestyle.
Accessibility: They are committed to making quality nutrition coaching accessible to all, breaking down barriers to healthier living.
Growth Mindset: Cross Collective Nutrition fosters a growth mindset, helping clients continuously evolve towards better health.

Brand Personality: Cross Collective Nutrition's brand personality shines with:

Passion: Their team is passionate about helping clients achieve their health goals, showing unwavering dedication to their well-being.
Confidence: Cross Collective Nutrition exudes confidence in their evidence-based approach, assuring clients that they're on the right path.
Trustworthiness: Clients can place their trust in Cross Collective Nutrition for honest, science-backed guidance.

Brand Messaging: Cross Collective Nutrition's messaging revolves around their unique selling proposition:

Fuelled by Science: They are driven by evidence-backed health science, delivering personalised 1:1 coaching.
Educate, Motivate, Inspire: Cross Collective Nutrition not only educates but also motivates and inspires clients to make lasting, positive changes in their lives.
Healthier You, Happier You: Their mission is to lead clients on a journey towards a healthier, happier version of themselves.

Colour Palette: Cross Collective Nutrition's colour palette reflects their brand values and personality:

Warm and Welcoming: The warm orange and soft beige create an inviting and comforting atmosphere, making clients feel at ease.
Professional and Trustworthy: The light neutral grey conveys professionalism and knowledge, building trust in their expertise.
Motivating and Inspiring: The calming teal and sea blue teal provide a refreshing and energising touch, motivating clients to take action.