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FEEL GOOD

BUSINESS TYPE

Small Home Designers

PROJECT SCOPE

Brand New Look

BACKGROUND

Feel Good are a team of small home designers. They plan every square inch to ensure a stunning home within the smallest of spaces.

Think The Home Edit, but with architects. Feel Good needed a brand identity to help them stand out in an overcrowded and competitive home design industry. They specialise in creating stunning homes within the smallest of spaces and wanted to emphasise their unique approach to design.

BUSINESS TYPE

Brand Values: Feel Good is guided by a set of core brand values that set them apart in the competitive home design industry:


  • Creativity: They believe in turning even the tiniest spaces into stunning works of art, showcasing their boundless creativity.

  • Functionality: Feel Good knows that design isn't just about looks; it's about making spaces functional and enjoyable to live in.

  • Accessibility: Their designs are accessible to everyone, regardless of the size of their space or budget.

  • Innovation: Feel Good is constantly innovating, finding fresh ways to make the most out of every square inch.

  • Sustainability: They prioritize eco-friendly solutions, contributing to a greener, more sustainable future.


Brand Personality: Feel Good's brand personality is a perfect blend of:


  • Creativity: Their designs ooze creativity, turning small spaces into homes that inspire.

  • Functionality: Feel Good ensures that every design not only looks good but also serves a practical purpose.

  • Approachability: They make the world of interior design feel accessible and welcoming to everyone.


Brand Messaging: Feel Good's messaging revolves around their unique selling proposition:


  • Small Spaces, Big Dreams: They specialise in turning compact spaces into dream homes, proving that size doesn't matter when it comes to design.

  • Design with Heart: Feel Good's designs aren't just aesthetically pleasing, they're filled with heart and soul, reflecting the unique personalities of their clients.

  • Sustainability Matters: They prioritise sustainable materials and practices, making eco-conscious choices a part of their design philosophy.


Colour Palette: Feel Good's colour palette mirrors their brand values and personality:


  • Earthy Vibes: muted and earthy shade of green to convey the brand's focus on sustainability and eco-friendliness. The use of green in this design is an inspired choice that evokes a sense of growth, renewal, and harmony with nature. It reinforces Feel Good's commitment to the environment and adds a fresh and lively touch to the overall aesthetic.

  • Functionality: Black and white add a touch of professionalism and functionality.

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