BUSINESS TYPE

Brand Values: Flush is driven by a set of core brand values that set them apart in the field of water and sanitation:

• Sustainability: Their commitment to sustainable solutions conserves water resources and protects the environment.

• Accessibility: Flush ensures that clean water and sanitation facilities are accessible to all, breaking down barriers.

• Innovation: They embrace innovative technologies to address evolving challenges in the water and sanitation sector.

• Expertise: Flush's team consists of experts in water and sanitation, ensuring the highest standards of quality and reliability.

• Community Focus: They prioritize community engagement and partnerships, recognising the importance of local solutions.

Brand Personality: Flush's brand personality is:

• Caring: They genuinely care about the well-being of communities, showing compassion and empathy in their work.

• Innovative: Flush is at the forefront of innovation in water and sanitation solutions, pushing boundaries.

• Expert: Clients can rely on Flush's expertise, knowing they are working with leaders in the field.

• Community-Oriented: They value community collaboration and partnerships, fostering unity and collective responsibility.

Brand Messaging: Flush's messaging is rooted in their commitment to water and sanitation:

• Sustainable Solutions: They offer sustainable water and sanitation solutions that protect the planet for future generations.

• Access to Clean Water: Flush believes that clean and safe water is a fundamental human right, and they work tirelessly to make it accessible to all.

• Innovation for Progress: They use innovative technologies and methods to drive progress in the water and sanitation sector.

• Community Partnership: Flush understands that lasting change comes from involving and empowering communities in their projects.

Typography: Flush employs playful yet professional typography to convey their brand personality:

• Handwritten Quality: The typography adds a fun and approachable touch while maintaining professionalism and credibility.

• Playful and Friendly Tone: This font adds a playful and friendly tone, making Flush more accessible and engaging.

• Neat and Well-Designed: The font is neat and well-designed, balancing playfulness with professionalism.

• Unique Style: The font's unique style helps Flush stand out, encouraging clients to think differently.

Colour Palette: Flush's colour palette reflects their brand values and personality:

• Light Blue: Used in the logo, it conveys trustworthiness, dependability, and innovation.

• Deep Blue: A supporting colour, it adds a sense of confidence, intelligence, and edginess.

• Vibrant Orange: A bold and attention-grabbing colour that adds energy and playfulness.

• Light Gray: A neutral colour that balances out the brighter and bolder colours, conveying refinement and simplicity.