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FLUSH

BUSINESS TYPE

Water & Sanitation Specialist

PROJECT SCOPE

Brand New Look and One Of A Kind Website

BACKGROUND

BUSINESS TYPE

Brand Values: Flush is driven by a set of core brand values that set them apart in the field of water and sanitation:


  • Sustainability: Their commitment to sustainable solutions conserves water resources and protects the environment.

  • Accessibility: Flush ensures that clean water and sanitation facilities are accessible to all, breaking down barriers.

  • Innovation: They embrace innovative technologies to address evolving challenges in the water and sanitation sector.

  • Expertise: Flush's team consists of experts in water and sanitation, ensuring the highest standards of quality and reliability.

  • Community Focus: They prioritize community engagement and partnerships, recognising the importance of local solutions.


Brand Personality: Flush's brand personality is:


  • Caring: They genuinely care about the well-being of communities, showing compassion and empathy in their work.

  • Innovative: Flush is at the forefront of innovation in water and sanitation solutions, pushing boundaries.

  • Expert: Clients can rely on Flush's expertise, knowing they are working with leaders in the field.

  • Community-Oriented: They value community collaboration and partnerships, fostering unity and collective responsibility.


Brand Messaging: Flush's messaging is rooted in their commitment to water and sanitation:


  • Sustainable Solutions: They offer sustainable water and sanitation solutions that protect the planet for future generations.

  • Access to Clean Water: Flush believes that clean and safe water is a fundamental human right, and they work tirelessly to make it accessible to all.

  • Innovation for Progress: They use innovative technologies and methods to drive progress in the water and sanitation sector.

  • Community Partnership: Flush understands that lasting change comes from involving and empowering communities in their projects.


Typography: Flush employs playful yet professional typography to convey their brand personality:


  • Handwritten Quality: The typography adds a fun and approachable touch while maintaining professionalism and credibility.

  • Playful and Friendly Tone: This font adds a playful and friendly tone, making Flush more accessible and engaging.

  • Neat and Well-Designed: The font is neat and well-designed, balancing playfulness with professionalism.

  • Unique Style: The font's unique style helps Flush stand out, encouraging clients to think differently.


Colour Palette: Flush's colour palette reflects their brand values and personality:


  • Light Blue: Used in the logo, it conveys trustworthiness, dependability, and innovation.

  • Deep Blue: A supporting colour, it adds a sense of confidence, intelligence, and edginess.

  • Vibrant Orange: A bold and attention-grabbing colour that adds energy and playfulness.

  • Light Gray: A neutral colour that balances out the brighter and bolder colours, conveying refinement and simplicity.

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