NALA
BUSINESS TYPE
Inclusive Makeup Artist
PROJECT SCOPE
Brand New Look
BACKGROUND
Nala is an inclusive makeup artist for all skin tones. Nala is not just your ordinary makeup artist, she's a true champion of tones and colour matching. Her mission is to paint a vivid picture of inclusivity and beauty that transcends boundaries.
In a world where beauty knows no limits, Nala needed a brand identity that mirrored her unwavering commitment to diversity. Through her artistry, she celebrates the spectrum of skin tones, making every client feel like a masterpiece. Because beauty comes in every shade.
BUSINESS TYPE
Brand Values: Nala Beauty is built on a foundation of five core brand values, each aimed at setting her apart in the world of makeup artistry:
Inclusivity: Nala is committed to celebrating beauty in all its shades, reflecting her belief that every skin tone deserves to shine.
Empowerment: Her makeup isn't just about looks, it's about confidence and self-expression, empowering individuals to be their true selves.
Holistic Approach: Nala understands that makeup is not just skin-deep, it's an art that touches the soul. She approaches her craft with a holistic perspective.
Accessibility: Nala's artistry is accessible to everyone, regardless of age or background. She's all about creating a makeup world that's open to all.
Growth Mindset: Nala Beauty is constantly evolving, embracing new trends and techniques, embodying a growth mindset that keeps her at the forefront of makeup artistry.
Brand Personality: Nala Beauty's brand personality shines with:
Passion: Her love for makeup is infectious, and it shows in every stroke of her brush.
Confidence: Nala's makeup isn't just about looking good, it's about feeling great. Her work exudes confidence.
Trustworthiness: Clients can count on Nala for honest advice and the best makeup experience. She's the trusted friend in the beauty world.
Brand Messaging :Nala Beauty's messaging revolves around her unique selling proposition:
Celebrating Diversity: Nala's makeup is all about celebrating diversity. She believes that every skin tone deserves to be celebrated, and her artistry reflects that.
Inclusivity and Individuality: Nala creates makeup looks that enhance your individuality. She doesn't just follow trends; she tailors them to suit your unique style.
Confidence and Empowerment: With Nala, it's not just makeup, it's a confidence booster. Her work empowers you to shine with self-assured beauty.
Colour Palette: Nala Beauty embraces a minimalistic black and white palette to keep things sleek, modern, and simple:
Elegance: Deep black symbolizes sophistication, timelessness, and a touch of drama, setting her apart in the makeup world.
Simplicity: Crisp white conveys a sense of purity and simplicity, making her brand approachable and clean.
With this minimalistic black and white palette, Nala Beauty maintains a sleek and timeless aesthetic, allowing her bold makeup artistry to take center stage while still reflecting her commitment to diversity and inclusivity.
